A new and innovative independent company offers festival participants
an all inclusive and economic approach to publicity and promotion strategy
Fringe Media Centre launched its 2008 website (www.fringemediacentre.com) today. Packed with
the latest Internet gadgets, the idea for the FMC was inspired by the festival artists’
demand for more affordable advertising leading up to the Fringe, the need for more efficient
marketing, and an effective way of ensuring a sold out show with a captivated audience.
An option which unlike paper–based publicity material can be updated as festival progresses
keeping content fresh and offering dynamism, as new reviews come in and events occur.
F.M.C. provides this facility with a variety of features for each artist including podcasting,
video posts, RSS news feeds, blogs, slideshows, e–mail accounts, links to add their ‘WebStage’
to social networking sites and to ticket reservations. The personalised ‘WebStage’ for each
show allows them to communicate with audience, critics and sources for future funding.
The main website will publicise the artists even further and it is developed to provide
the public with a source of information about the Fringe to reflect the city’s atmosphere.
What if you could reach your target audience before they even leave their homes?
An eco–friendly option: Artists performing in the Edinburgh Fringe Festival this August have a new,
green way to draw in potential audience. In keeping with Edinburgh’s effort to become more environment
friendly, FMC’s approach uses a bare minimum of print advertising.
The website enables artists to effectively reach their target audience without the exorbitant costs,
time expenditure, unproductive results and general clutter that are created by using flyers and posters.
Website subscribers have the added advantage of updating their media and feedback on their
pages throughout the festival. The RSS News Feed keeps the audience up to date with reviews,
and using their blogs, artists maintain a live communication link with their potential audience.
This also gives the audience a chance to post their prays, BEFORE IT COMES OUT IN THE NEWS!
Other Features include: Show Details, Podcasting Facilities, Video casting
Facilities, Individual contact Form and Email Inbox, Slideshow of Images, Four tabbed pages of
Introduction/quotation/brief, Live Google Map, Updates to the stage during the festival 2008
and diary linked to ticket reservation services.
Fringe Media Centre
